Mondelēz Turns to MediaMonks, Publicis Groupe for New Content Production Model

It's designed to connect creative, data and media capabilities

a pile of candy
The move follows changes to the company's creative and media agency relationships in recent years. Daniel Acker/Bloomberg via Getty Images

Global food and beverage mammoth Mondelēz is rolling out a new content production model, consolidating such services with Publicis Groupe and S4 Capital’s MediaMonks.

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@ErikDOster Erik Oster is an agencies reporter for Adweek.