Accounts

Mondelēz Moves Global Production Duties Out of S4 Capital Into WPP, Publicis

The shift was made following an internally led pitch at the end of last year

a Mondelēz show room aerial view — Mondelēz International has moved its global production setup to WPP and Publicis. Taylor Glascock/Bloomberg via Getty Images

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Mondelēz International has moved part of its global content production contract into WPP, two years after appointing S4 Capital to handle it alongside Publicis Groupe, which has also picked up a larger share as a result.

The global confectionery and snack maker, which owns brands such as Cadbury, Philadelphia, Sour Patch, Milka, Toblerone, Ritz and Oreo, initially appointed Publicis Groupe and S4 Capital to service its new global content production model that was introduced in 2020.

Adweek has learned that Mondelēz chose to move S4 Capital’s contract to WPP following an internally led pitch against Publicis Groupe.