Mondelez Launches Global Media Review, Picks Spark Foundry and VaynerMedia for North American Business

CPG company spends more than $1 billion annually


Mondelez International, one of the world’s largest advertisers, confirmed today that it has moved on to the international phase of a global media review after naming its new North American agency partners.

“I can confirm that we have selected Spark Foundry as one of our new partners for MDLZ North America as part of a global media review effort,” said a spokesperson, adding, “We have enjoyed a partnership with VaynerMedia for several years, and we are looking forward to continuing to work with them within the structure of our new global review.”

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