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Snack giant Mondelez has placed the entirety of its global creative business in review, a spokesperson confirmed.
“We’re constantly reviewing our practices and partnerships to ensure we’re fit for the future,” said the representative. “With a new growth strategy and a new operating model, we’re putting digital at the center of our marketing approach and are in the early stages of evaluating our structure.”
AdAge first reported on the news Thursday evening.
The representative declined to elaborate on the above statement.
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