Accounts

Mondelez Consolidates Majority of Global Creative With WPP and Publicis

IPG's The Martin Agency remains global creative lead on Oreo and U.S. lead on Ritz

Mondelez, Publicis and WPP logos
The appointments are effective Sept. 1 but will be phased in gradually. Getty Images

By Erik Oster

August 20, 2019

Global snack behemoth Mondelez has concluded a lengthy review by consolidating its global creative account with WPP and Publicis.

Erik Oster
@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
Recommended articles
You Might Like

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

Upfronts Success Depends on Data and People-Based Identity

By Jay Prasad, Chief Strategy Officer, LiveRamp TV

Navigating Identity Through the New Era of Privacy

By Michael Zacharski, CEO, ENGINE Media Exchange

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}