Mocean's Leaders Reflect on the Lessons Learned Over 20 Years in Entertainment Marketing

The agency celebrates two decades of constant change

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There’s no question that the agency world is in flux, yet there is ample opportunity for shops of all stripes to carve out niches that lead to success. 

For its part, entertainment marketing has evolved and changed rapidly. The early days of key art and trailers have transformed into more expansive campaigns with broader scope, refined scale and sophistication. And, as one may expect, the field is crowded and highly competitive.

Yet, award-winning agency Mocean has managed to endure—in a project-based world—and thrive for 20 years by making adjustments, all while keeping true to its core.

Adweek caught up with Mocean CFO Roshone Harmon and president Michael McIntyre to talk about how the agency has navigated so much change, yet remained a potent force in Los Angeles and beyond.

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