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Mitsubishi Motors Corporation has selected Amsterdam Worldwide as its lead global brand agency without a review.
The Amsterdam-based agency, which also has offices in Paris and Berlin, was tapped for a confidential brief last spring to develop and propose a new brand strategy. Mitsubishi introduced that strategy, “Ambition to Explore,” at the Tokyo Motor Show and creative from Amsterdam Worldwide centering around the tagline “Drive Your Ambition” is also debuting at the event before being rolled out globally.
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