Ad Tech

Mirriad and Looping Group Sign Partnership to Develop Video Content Solutions

They will aim to create an ad product leveraging both company's strengths: editorial creation and product placement

Stephan Beringer, CEO of Mirriad and Dominik Wichmann, CCO and Co-Founder of Looping Group
Stephan Beringer, CEO of Mirriad and Dominik Wichmann, CCO and Co-Founder of Looping GroupLooping Group
Headshot of Stephen Lepitak
By Stephen Lepitak

September 1, 2021

In-content advertising company Mirriad and tech-led communications business Looping Group have signed a partnership agreement which will see them jointly develop data-led content and placement opportunities for their clients.

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Headshot of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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