Mini Reminds Us That a Brand’s Backstory Can Be Just as Beautiful as the Product Itself

360i creates a compelling homage to the car’s designer, Alec Issigonis

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Every day we interact, both consciously and unconsciously, with dozens of different brands in varying, unremarkable ways. Rarely do we stop to seriously consider the lengthy, winding road that led to us brushing our teeth with a particular toothbrush, or brewing our preferred morning coffee. However, everything we consume comes with a story—one that is furnished with innovation, obstacles and mettle.

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