Mindshare Takes the Discover Media Account From Spark Foundry and Dentsu Media

7 agencies vied for the business over a 5-month period

Discuss new partnerships, organizational structures and strategies for reliable measurement at NexTech, Dec. 6–8. In-person and virtual passes are available. Sign up now to save 25%.

GroupM’s Mindshare took the Discover Financial Services U.S. media account from Publicis Media’s (PM) Spark Foundry and Dentsu Media following a competitive review that began approximately five months ago and concluded when agencies were notified of the results on Friday.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in