Mindshare North America CEO Talks About New Role, Purposeful Media and Agency Evolution

Richman joined Mindshare in the role from fellow GroupM agency Wavemaker

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Last week, Mindshare hired Amanda Richman from sister GroupM agency Wavemaker as North America CEO.

In 2017, Richman joined GroupM agency MEC from Starcom as U.S. CEO, ahead of its merger with Maxus. This resulted in the creation of Wavemaker. Last year, she led Wavemaker through the upheaval of the pandemic to 4.6% net revenue growth in the U.S., and helped the company gain recognition as Adweek U.S. Media Agency of the Year.

So, why did Richman make the move after last year’s success? Adweek caught up with the veteran GroupM leader to discuss her transition, the evolution of media agencies, GroupM’s commitments



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