Mindshare North America Appoints a Chief Client Officer and Chief Instigation Officer

Danielle Koffer and Joe Maceda take on newly created roles


Mindshare North America, the WPP-owned global media agency network under GroupM, today announced the creation of two new C-suite positions: the revived chief client officer and chief instigation officer.

The network has hired Danielle Koffer, previously vice president of global media at Colgate-Palmolive, as chief client officer and promoted Joe Maceda to chief instigation officer. Maceda has been with Mindshare for 13 years, serving most recently as invention studio lead for North America.

“Danielle and Joe each bring a unique set of skills and experiences,” Adam Gerhart, Mindshare North America U.S.

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