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Beer giant Molson Coors has completed a global review of its media agencies, choosing a Publicis Groupe umbrella organization to handle the bulk of its marketing budget as U.S. agency of record. The news comes after Molson finalized its $100 billion takeover of MillerCoors, which is now the larger company’s U.S. division and the country’s largest single brewer.
Kantar Media reports that MillerCoors spent $456 million on paid media in the U.S. in 2015 and $340 million during the first nine months of 2016.