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Beverage giant MillerCoors has shuffled the creative agency roster for its Miller brand for the fifth time in less than six years, assigning global duties on Miller Lite and Miller Genuine Draft to DDB Chicago and London-based Adam&EveDDB, respectively.
The change occurred after a formal review.
Chief marketing officer David Kroll, who recently returned from medical leave, confirmed the decision in an internal memo sent to MillerCoors’ agency partners this morning.
“Starting this week, we are consolidating the Miller Lite creative responsibilities at DDB Chicago.
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