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Performance marketing agency Merkle, a part of the Dentsu Aegis Network, has hired 30-plus-years industry vet Joanne Zaiac as chief client officer of its Americas division.
In her role, Zaiac will handle development of the strategic vision and value proposition for Merkle’s account management and client services. Previously, Zaiac was chief operating officer for global digital agency DigitasLBi North America, a Publicis Groupe subsidiary, but she told Adweek that the majority of her career was in client services.
“Client
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