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Less than three months after naming Publicis Groupe as Mercedes-Benz’s new global digital and creative agency partner, German auto giant Daimler AG has launched a worldwide media agency review for the brand, a company spokesman confirmed today.
“We are currently pitching to pool our media activities in major Mercedes-Benz markets,” the representative said in a statement. The spokesperson declined to elaborate, adding only that “in the course of the ongoing process we are not able to comment on specific details of this pitch” and that the results will be announced “shortly after completion of the process.”
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