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Luxury automotive brand Mercedes-Benz will see its director of creative communications and marketing Natanael Sijanta depart to join the global communication and marketing agency within Omnicom.
Sijanta will join Team X, the dedicated agency created to service the brand last September when it consolidated its marketing within the agency holding company.
The move will see him oversee the agency following the completion of the set up and staffing of Team X including over 1,000 specialists, ranging from performance content development, media strategy and planning to measurement and effectiveness, located in over 40 countries.
Bettina Fetzer, vp of communications and marketing of Mercedes-Benz AG, described Team X as “an important element” in the development of the integrated brand presence.
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