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Mercedes-Benz is consolidating its global media, brand and performance marketing into one holding company, Omnicom Group, which beat out fellow incumbent Publicis Groupe for the account.
To service the client, Omnicom is creating Team X, a dedicated unit that will handle all facets of the brand’s global communications, including creative, CRM, media, digital and more across all 45 markets. As part of the win, Omnicom is acquiring two agencies, antoni, a Berlin-based, digital shop and OSK, a German PR and communications agency.
Omnicom previously handled Mercedes’ global media planning and buying since 2018 as well as creative in the U.S