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What happens when one of the world’s most brain-bending art companies partners with Wieden+Kennedy to promote something billed as “a mind-altering train station for the multiverse”?
You get the universe’s first transdimensional travel ad, obviously. And it’s almost exactly as odd as you’d expect.
With Meow Wolf’s “Get Out and See the Worlds,” W+K Portland has created a short film clocking in at about two and a half minutes, though the time goes by about as quickly as a train hurtling through the infinite strata of parallel realities.
The video, promoting Meow Wolf’s new Convergence Station exhibit in Denver, features a soundtrack by Flight of the Conchords’ Bret McKenzie and is directed by Sweden’s Andreas Nilsson, who’s created several iconic ads including Volvo Trucks’ “Epic Split.”