Mentos’ Parent Company Perfetti Van Melle Names Havas as Its U.S. Media Agency of Record

Appointment follows review that included incumbent Carat

Perfetti Van Melle spent nearly $29.5 million on measured media in the U.S. in 2016. Mentos

Perfetti Van Melle, the maker of Mentos, Airheads and other candy and gum brands has appointed Havas Media as its U.S. media agency of record.

@ErikDOster Erik Oster is an agencies reporter for Adweek.