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Independent agency Mekanism is expanding with a new media practice. Mekanism Media will be based in New York and serve as a hub for all four of Mekanism’s office and AOR clients.
“Overall, we’re seeing a trend of midsize creative agencies attracting a lot of business at the moment, because we have enough scale and weight, but we’re not part of the big, oversized holding company agencies,”Mekanism CEO Jason Harris told Adweek, adding, “You want the creative to be as effective as possible, and in order to do that, it’s not just the idea but where the idea shows up.
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