Meet the Woman Behind Some of the Most Recognizable Brand Typefaces

Monotype’s Nadine Chahine created a typeface with matching Arabic and Latin parts

Nadine Chahine specializes in Arabic letterforms and legibility research. Courtesy of Monotype

While art and writing go hand in hand, they’re typically thought of separately in the advertising industry. Agencies have copywriters, and they have designers; those roles rarely cross. But that’s not the case in Nadine Chahine’s world. The U.K. type director at Monotype beautifully combines words and designs to deliver some of the most identifiable brand typefaces.

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This story first appeared in the Jan. 15, 2018, issue of Adweek magazine. Click here to subscribe.
@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.