Meet the Woman Behind Some of the Most Recognizable Brand Typefaces

Monotype’s Nadine Chahine created a typeface with matching Arabic and Latin parts

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While art and writing go hand in hand, they’re typically thought of separately in the advertising industry. Agencies have copywriters, and they have designers; those roles rarely cross. But that’s not the case in Nadine Chahine’s world. The U.K. type director at Monotype beautifully combines words and designs to deliver some of the most identifiable brand typefaces.

Chahine is a Lebanese type designer specializing in Arabic letterforms and legibility research. She was the first to create a typeface (Koufiya) with matching Arabic and Latin parts.

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This story first appeared in the Jan. 15, 2018, issue of Adweek magazine. Click here to subscribe.