Beer & Spirits

Medterra's Ads Want You to Learn the 'CBDo's and CBDon'ts' of Shopping for CBD

The brand's first national campaign says to look for rigorous testing and skip novelties

A woman in a coffee shop holds a CBD dropper and a coffee cup with C B Don't written on the screen — One CBDon't: Don't try CBD once in a latte and then swear it off as ineffective.Medterra

By T.L. Stanley

May 13, 2021

It should go without saying, but here’s a bit of advice anyway—skip the CBD-coated “sleep pretzels” of dubious origin and the CBD tonic that some guy cooked up in his garage. Sketchy!

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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