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Media advisory firm MediaSense, which regularly handles major brand media account reviews, has seen “a significant stake” in the business acquired by private equity firm Apiary Capital LLP.
The advisory, founded in 2009 by Andy Pearch and Graham Brown, managed over $15 billion of media expenditure through its analytics practice last year while it revealed it was also managing 45% of global revenues under review currently through its Model & Partners practice.
The firm currently has a presence in the U.K.
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