Accounts

MediaCom Wins $800 Million Bayer Global Media Account

Agency will work with the consumer health and pharmaceuticals business across multiple markets

MediaCom and Bayer logos
The WPP-owned agency will continue working with Bayer with the addition of markets in Germany, China and Russia.Bayer Media, MediaCom
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By Kyle O’Brien

September 28, 2021

Pharmaceutical and life sciences giant Bayer has consolidated its media account, awarding WPP’s MediaCom as its global full-service media agency following a competitive process. The account appears to be worth $800 million, according to COMvergence numbers.

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Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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