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WPP’s MediaCom has named a chief operating officer for its U.S. arm. The position has been vacant for more than seven years.
Adam Potashnick was promoted to COO, U.S. from his previous position as MediaCom USA’s chief growth officer. In the new role, he will continue to lead business development, while adding additional responsibilities including business and financial operations for new clients, product development and specialty services divisions (content, social, sports and sponsorships) at the agency.
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