MediaCom Continues Its Hot Streak After Picking Up Adidas' Global Media Business

The appointment ends the brand's nearly 20-year relationship with Dentsu Aegis Network's Carat

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Adidas has selected MediaCom, part of WPP’s GroupM, as its new global media agency partner, following a review.

Campaign originally broke the news last Friday. MediaCom and Adidas each confirmed the news independently.

“MediaCom are pleased to confirm that the agency have been chosen by Adidas for a new global partnership,” a MediaCom spokesperson said in a statement. “More details will be available in due course.”

“It is our mission ‘to be the best sports company in the world.’

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