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Adidas has selected MediaCom, part of WPP’s GroupM, as its new global media agency partner, following a review.
Campaign originally broke the news last Friday. MediaCom and Adidas each confirmed the news independently.
“MediaCom are pleased to confirm that the agency have been chosen by Adidas for a new global partnership,” a MediaCom spokesperson said in a statement. “More details will be available in due course.”
“It is our mission ‘to be the best sports company in the world.’
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