Mediabrands Content Studio, Vice Media Group Form Global Creative and Production Partnership

IPG launched the data-driven content studio last year

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As media services and content development continue to move closer together, agencies and media platforms continue to roll out partnerships to meet client expectations. The latest is perhaps the largest one yet.

In what each party positions as a unique move in the industry, Mediabrands Content Studio (IPG’s data-driven content studio) and Vice Media Group have formed a global creative and production partnership fueling expanding capabilities for each partner.

“I don’t think there’s anything else in the market that has the same reach as what we have [with this partnership],” Vice Media Group head of sales and agency partnerships Sam Kline said.



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