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For this elegant, eco-minded couple, whipping up a meal means raiding the refrigerator for last night’s leftovers and working in complete sync to put dinner on the table. And alongside the salad and pasta, they toss in a few arabesques and flying leaps.
In its latest ad from longtime agency Rethink, Ikea Canada mixes classical music and modern dance with its ongoing earth-friendly message. The goal is to show that cooking sustainably “doesn’t have to be complicated—it can be beautifully, gracefully simple.”
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