Mealtime Is ‘Less Wasteful, More Graceful’ in Ikea’s Elegant Ode to Kitchen Choreography

Longtime agency Rethink continues the brand's sustainability message with a delightful pas de deux

The elegant dinner dance from Ikea. Ikea Canada

For this elegant, eco-minded couple, whipping up a meal means raiding the refrigerator for last night’s leftovers and working in complete sync to put dinner on the table. And alongside the salad and pasta, they toss in a few arabesques and flying leaps.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.