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Struggling ad agency network MDC Partners announced the acquisition of This Also, a digital brand and product innovation studio in Brooklyn, for an undisclosed amount. The deal was led by Instrument, the Portland agency that MDC owned a 51 percent stake in as of last April.
This Also, a 14-person agency founded in 2013, will be folded into the Portland shop and emerge as Instrument New York. Instrument said it had identified the opportunity to combine forces with This Also, which allows it to expand to New York and combine certain clients, including Nike and Google, the two agencies already share.
Instrument
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