General

MDC Partners-Owned Instrument Leads Deal to Acquire Brooklyn’s This Also

Expanding the Portland agency's footprint to New York

This Also will be folded into the Portland shop. Instrument

By Lindsay Rittenhouse

March 13, 2019

Struggling ad agency network MDC Partners announced the acquisition of This Also, a digital brand and product innovation studio in Brooklyn, for an undisclosed amount. The deal was led by Instrument, the Portland agency that MDC owned a 51 percent stake in as of last April.

Lindsay Rittenhouse
@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
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