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MDC Partners is combining seven of its agencies into a new network led by Detroit-based Doner, marking the latest shake-up under chairman and CEO Mark Penn’s leadership.
Called Doner Partners Network, the North American entity includes its namesake agency plus six of the holding company’s specialist shops: brand strategy agency KWT Global (formerly Kwittken); PR, influencer marketing and digital content agency Veritas; creative agency Yamamoto; shopper marketing firm 6Degrees; integrated agency Union; and luxury and lifestyle PR agency HL Group.