MDC Partners Expands Into Russia Through Adwise Affiliate Partnership

MDC Partners is the agency network group with includes 72&Sunny, Anomaly, Doner and KWT Global. It has been going through a protracted merger proposal with The Stagwell Group that recently saw shareholders rebel against the remuneration proposals, which seems to have left the outcome of the deal hanging in the balance.

The Russian agency will work with MDC to co-develop a new media buying service that will clients to engage a global customer base through contextually relevant content.

The partnership will also see the launch of an externship program that will see best practices shared across the team in North America and Russia, with Adwise being given access to MDC Partners’ media, technology, data and research services in return.

Adwise