MDC Partners CEO Mark Penn Is Placing His Bets on Addressable TV

He thinks it will siphon money away from tech giants

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Mark Penn is the CEO and chairman of MDC Partners, the company that owns agencies including 72andSunny, Anomaly and Doner. But his background largely lies in politics: He’s advised both Bill and Hillary Clinton throughout his career as a pollster and strategist. Penn also met with President Trump last year but denies advising him.

Penn consulted Bill Gates 22 years ago when the Microsoft co-founder and former CEO found himself testifying before Congress for antitrust reasons.

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