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Agency network MDC Partners has expanded its affiliation network with Indian creative and marketing services agency Enormous Brands, as the group continues to scale its content capabilities and reach.
The network, which includes 72andSunny, Anomaly and Doner, launched its affiliate program in February to expand its international presence. The two companies will collaborate to work with Indian-consumer-focused brands under the partnership.
The initiative aims to have 50 affiliate partners signed up by the end of this year.
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