McDonald’s Taps New Leaders to Oversee Brand Content and Cultural Engagement

New hires bring experience from Gatorade and Kimberly-Clark

Kenny Mitchell (left) joins McDonald's as vp of brand content and Lizette Williams (right) as head of cultural engagement.
Headshot of Lindsay Rittenhouse

McDonald’s USA has appointed two new leaders to its marketing team. Kenny Mitchell joins as the fast food conglomerate’s vice president of brand content and Lizette Williams comes aboard in the newly-created role, head of cultural engagement.

Mitchell replaces the former vp of brand content, Joel Yashinsky, who retired in 2017, according to a spokesperson.

“We are excited about the fresh, innovative thinking and experience Kenny and Lizette bring to our team,” Morgan Flatley, McDonald’s USA CMO, said in a statement. “They are both highly-respected, talented leaders, and with their respective teams, will play a critical role in bringing our marketing strategy to life as we continue to raise the bar for our customers.”

Mitchell, who will report to Flatley, previously served as head of consumer engagement at Gatorade, where he led all global integrated marketing efforts. McDonald’s said in the statement that, in his new role, Mitchell will oversee cross-functional teams and agency partners “to deliver world-class innovative storytelling” and “drive brand love.”

Before Gatorade, Mitchell led brand and consumer marketing for Nascar.

“McDonald’s is one of the most iconic brands and I couldn’t be more excited to be joining the talented McDonald’s team, helping to shape the future of the brand in the U.S.,” Mitchell said.

Williams oversaw multicultural marketing across all Kimberly-Clark North America businesses before joining McDonald’s. Now, she will be tasked with developing McDonald’s total market approach to building brand devotion across multicultural consumer bases, according to the company.

“I am absolutely thrilled to be joining the McDonald’s family,” Williams said. “I look forward to helping drive continued growth as we work to transform marketing in a multicultural America.”

Recently, too, McDonald’s dedicated agency We Are Unlimited, a part of DDB Worldwide North America, announced a spate of new hires including Mark Mulhern, who took over as CEO on Jan. 8. Industry veteran James Lou is also set to join We Are Unlimited sometime in early February as its new chief strategy officer, reporting directly to Mulhern.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.