McDonald's Taps New Leaders to Oversee Brand Content and Cultural Engagement

New hires bring experience from Gatorade and Kimberly-Clark

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McDonald’s USA has appointed two new leaders to its marketing team. Kenny Mitchell joins as the fast food conglomerate’s vice president of brand content and Lizette Williams comes aboard in the newly-created role, head of cultural engagement.

Mitchell replaces the former vp of brand content, Joel Yashinsky, who retired in 2017, according to a spokesperson.

“We are excited about the fresh, innovative thinking and experience Kenny and Lizette bring to our team,” Morgan Flatley, McDonald’s USA CMO, said in a statement.

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