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McDonald’s has concluded its latest agency review, hiring Huge to handle global digital design and user experience work, according to two parties with direct knowledge of the matter.
It’s a major win for the IPG network, which will soon open its first Chicago office to serve the fast-food giant.
McDonald’s declined to comment on the news. A Huge spokesperson deferred to the client, confirming only that the agency has started hiring staff for its newest location in the John Hancock Center at 875 N.
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