McDonald’s Happy Meal Box Gets a Second Life as a Toy in Sentimental Ad

TBWA\Paris drums up nostalgia for brand’s bright red carrier

a boy opening a mcdonald's happy meal box
McDonald's tugs at the heartstrings in its latest ad. McDonald's

The McDonald’s Happy Meal is turning 40 this year. While its time on Earth hasn’t been without controversy—the Happy Meal has frequently been blamed for contributing to childhood obesity, and more recently caught environmental backlash for its plastic toys—it still remains one of the brand’s classic staples.

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@Minda_Smiley Minda Smiley is an agencies reporter at Adweek.