McDonald’s France Created Lovely, Impressionistic Ads About Days That Call for Delivery

TBWA\Paris makes its point with only one word

Might be a good day for delivery. TBWA\Paris
Headshot of David Griner

Most days, ordering McDonald’s by delivery sounds a bit lazy, given that it’s only going to take you a few minutes to find your nearest one and load up on burgers and fries. But some days, even leaving your apartment for 10 minutes feels like an odyssey not worth the undertaking.

McDonald’s France and agency TBWA\Paris highlight that sentiment perfectly and with commendable minimalism in their new print campaign, “Rain,” which uses photography to create impressionistic images of city life seen through apartment windows on a rainy day.

The ads were shot by photographer Roberto Badin, whose work is often architectural and minimalist in nature, while managing not to feel cold or industrial.


Client: McDonald’s
Agency: TBWA\Paris
Advertising Managers: Xavier Royaux, José Jacinto, Benoit Kolb
Agency Managers: Luc Bourgery, Jonathan Serog, Emmanuelle Escalere, Matthieu Charles, Julie Montagné
Executive Creative Directors: Benjamin Marchal and Faustin Claverie
Copywriter: David Philip
Art Director: Olivier Mularski
Photographer: Roberto Badin
Art Buyer: Elise Kubler

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."