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McDonald’s has consolidated its customer relationship management, or CRM, marketing business with Omnicom’s RAPP after a competitive review, according to people with knowledge of the matter.
Teams from the digital shop will join the dedicated unit We Are Unlimited, a Chicago-based agency that came together after Omnicom won a U.S. creative review in late 2016. It joins other Omnicom-owned networks like Analect, Sparks & Honey, Critical Mass, Zocalo and Alma, which handles McDonald’s Hispanic marketing efforts.
“Our relationship with We Are Unlimited allows us to be fluid and agile in order to source the best talent.
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