McDonald's Consolidates Its Customer Relationship Management Business With Omnicom's RAPP

Agency teams will join dedicated unit We Are Unlimited

McDonald’s has consolidated its customer relationship management, or CRM, marketing business with Omnicom’s RAPP after a competitive review, according to people with knowledge of the matter.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...