AdFreak

McDonald's Canada Created a Series of Charming Ads About Why It Likes to Hire Friends

Campaign from Cossette celebrates camaraderie

Two young fast-food employees look at an order screen. — Sometimes having a friend around can help make sense of a rather odd order.McDonald's Canada

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Working alongside a friend can mean the difference between your job being a daily slog and the hours flying by. But in most cases, especially when it comes to service-industry jobs, you have to make friends on arrival rather than bringing them with you.

McDonald’s Canada, however, is encouraging friends to apply together. The brand says that young people are more likely to apply and stick with a job if they work with friends, and McDonald’s has even created the ability for online job seekers to apply alongside friends through an online job portal.