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Following months of speculation, Omnicom and McDonald's announced the launch of their new dedicated unit We Are Unlimited today in Chicago.
The shop will go by Unlimited and serve only the fast food giant, with former BBDO New York senior director Brian Nienhaus acting as CEO and reporting directly to Wendy Clark, the DDB North America chief executive who led the McDonald's pitch.
"Brian's experience leading integrated teams that span digital, social, sponsorships and traditional advertising working across multiple Omnicom sister agencies, many of whom are part of Unlimited, has uniquely qualified him to take the reins as CEO of this agency," said Clark in a statement.
Clark and McDonald's CMO Deborah Wahl referred to the unit as an "agency of the present" at Advertising Week in 2016, in referring to what they claim to be an unprecedented degree of integration.
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