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McCormick has appointed 360i as its media agency of record following a review conducted by the client.
“360i consistently demonstrated strong client focus, strategic thinking and extensive data and analytics capabilities,” McCormick chief marketing excellence officer Jill Pratt said in a statement. “We look forward to working with this great team to grow our brands in the years ahead.”
A source with knowledge of the account said the review lasted several months and included agencies from every major holding company, including incumbent UM, which Adweek recently named U.S.
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