Cannes Lions

McCann's 'Generation Lockdown' Wins Cannes Lions Grand Prix for Good

The PSA campaign promoted the Background Check Expansion Act

generation-lockdown-PAGE-2019 — In "Generation Lockdown," a child named Kayleigh explains procedures for active shooter drills.McCann New York

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McCann New York was awarded the Cannes Lions Grand Prix for Good for its “Generation Lockdown” campaign for March for Our Lives, the student activist nonprofit organization formed in the wake of the Marjory Stoneman Douglas High School shooting.

The campaign highlighted that 95% of public schools engage in lockdown drills to prepare students for the proper course of action in the event of an active shooter. To highlight the issue, McCann New York created a video featuring a child named Kayleigh addressing a shocked room of coworkers as the group’s active shooter training coach.