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McCann Live, the social practice of McCann has promoted Monica Tailor to lead the contained global growth of the award-winning business.
In the new role of svp, global director of McCann Live, Tailor will aim to build on the initial success of the practice beyond the U.K. as the network grows its investment in its social offering following client demand.
As head of Live, Tailor has spent five years building and operationalizing the division across the entire McCann network with 29 locations in which will continue under her leadership.
Based in Manchester, England, Tailor has spent seven years working on digital strategy for clients across the agency, including creating brands strategies for Aldi U.K.,
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