McCann Worldgroup Names Anaka Kobzev Global Chief Communications Officer

She makes the move from TBWA to join McCann’s revamped leadership team

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McCann Worldgroup has hired Anaka Kobzev as its new global chief communications officer. Kobzev, who comes to the agency from TBWA, will report directly to McCann Worldgroup’s new global CEO Daryl Lee at McCann’s New York headquarters when her position becomes effective in January 2023.

Kobzev, who will sit on McCann Worldgroup’s global leadership team, has nearly two decades of creative and media agency experience, most recently as global head of communications at TBWA. In her new role she will oversee global communications, as well as reputation management, social presence, external and employee communications, events and social.



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