McCann Worldgroup Leader Matt Woehrmann Joins Independent Agency Doe-Anderson

Former Coca-Cola global lead moves to 106-year-old Kentucky-based company

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Yet another long-time holding company veteran is joining an independent agency.

After spending more than 20 years working at McCann Worldgroup managing iconic brands like Coca-Cola, Matt Woehrmann is joining the leadership team at Doe-Anderson, a 106-year-old independent agency based in Kentucky.

Woehrmann will be tasked with leading the agency’s integrated business for bourbon brand Maker’s Mark and its parent company Beam Suntory. As a new addition to the leadership team, he will also be charged with further expanding the agency’s capabilities for work with global brands and clients.

Seeking talent not bouncing from shop to shop

This newly created role was a “perfect match” for Woehrmann and his background, according to Doe-Anderson evp and CCO Leyla Touma Daily.



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