Leadership & Talent

McCann New York Names Agency Veteran as Chief Strategy Officer

The agency also expanded its strategy department with two hires

mccann-cso-content-2018 — (L. to r.) McCann New York evp, head of brand strategy Emily Portnoy; chief strategy officer Erica Yahr and svp, head of social and digital strategy Jaime WinnerMcCann

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McCann New York named an agency veteran of over two decades as chief strategy officer.

Erica Yahr, who first joined McCann in 1996, was promoted to the role. She most recently served as evp, executive strategy director of McCann Health in New York. Yahr first arrived at McCann’s brand consultancy unit on the 14th Floor in 1996, before taking on a strategy role at McCann New York across its technology/telecom, personal care and consumer package goods accounts, eventually rising to the role of evp, executive strategy director before making the move to McCann Health.

“I