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IPG’s McCann Worldgroup parted with a group of employees in the Detroit area today approximately one week after longtime client General Motors cut several thousand “white collar” jobs. Late last year, the company also announced plans to close two area plants.
“Unfortunately, we have made some adjustments in staffing levels in our Detroit, Mich. offices,” said a McCann spokesperson. “We are working with the impacted employees to ensure the smoothest transition possible.”
He declined to elaborate. General Motors’ global spokesperson responded to Adweek’s queries about its marketing business by saying the company has no comment at this time.
The precise number of staffers who were let go is unclear, though sources close to the matter confirmed that layoffs hit McCann Detroit, direct marketing division MRM McCann and Commonwealth//McCann, the global network dedicated to serving GM’s largest brand, Chevrolet.
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