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Security company ADT has selected McCann as its creative and strategic agency of record, following a review.
Two parties with direct knowledge of the review confirmed that CPB and Droga5 were the other finalists and that media buying and planning duties were not part of the review.
Another individual confirmed that ADT, which named Jochen Koedijk of Chewy.com as its new CMO last summer, has ended its relationship with former media agency Horizon and will be handling all media work in-house by the second quarter of 2019.
Doner had been creative AOR on the business, though other agencies worked on ADT’s most recent campaigns.
Spokespeople
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